![]() How human psychology is leveraged to create addictionĬoin Master combines two very different genres, Building & Gambling.I could be describing Clash of Clans, but for one significant difference: Every action in the game is driven by Slot Machine rewards. 'Build and Battle' would be a concise summary. ![]() You also get to raid other players' bases while defending your own. In the game, you get to build and upgrade buildings. Coin Master is making $11m per month globally according to Sensor Tower. The game drives more IAP revenue (In-app purchases) than any other app except PUBG and Tinder! While India is the biggest market (by users) for the game, it is minting money worldwide. It's currently #3 on the top grossing charts in India. Contents What is Coin Master?Ĭoin Master has been downloaded over 10 million times on Google Play alone. So how did this happen? Time to take a look at the rise of Coin Master, a game developed by the Tel Aviv based game studio, MoonActive. And the off-shore Casinos in Goa don't really make up the numbers.
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